The Vans official facebook page is full of images of events, but also of videos. We can count almost 2 videos every ten posts. This is the most recent and it's an event sponsored by this Young & Wild brand.. Not so much video shared in the Twitter officiale page!
Forever21, for who doesn't know it yet, is an American chain of fashion retailers with its headquarters in Los Angeles, California and sales of $3.7 billion in 2013.[1] Forbes ranked Forever 21 as the 122nd largest private company in America. (Wikipedia 2014).
The social media strategy of the american brand seems to be coherent with Italian premium brands strategy.
More deeply forever21 shares on FACEBOOK a lot of style tips for consumers and the results, in terms of engagement, are high. However beside this point, there is absolutely no space for the video contents. The last Video post on the wall was made on the 25th of april, the one before that was at the end of march...and the next one will be at the end of may... I guess?!?!
Here is the link of the preview of summer collection... https://www.facebook.com/Forever21
Last but not least....H&M! The Swedish multinational retail-clothing company..
What we can find on the social???
Well, I see many photos (including style tips and preview of new collections) and the last video was published 8 days ago.. It is an exclusive première of a music video..
But I found more interesting this video https://www.facebook.com/hm/posts/10152040375070913 that has lots of comments by customers. It is about the Garment collecting, which is a take back initiative aimed to reduce waste and to give old products new life!! CSR is in the air, I guess!.
Really nice.
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