GAP - COACH - CAVALLI

The first brands I've just looked at are GAP, Coach and Roberto Cavalli.
About GAP, analyzing Facebook and Twitter of the same company I've just noted an interesting video retweeted. It refers to One stitch Closer. It talks about the desire of a woman to become a teacher.
One Stitch Closer shares inspiring stories of women everywhere, who by improving their own lives, bring us one stitch closer to a brighter tomorrow.

And regard to COACH, the last video posted is an advertisement of new collection of shoes. The important element is that this video is used not only to promote the shoes, but also to create engagement with customers. Infact it counts almost 2700 likes, 136 sharings, and many comments of people that express their opinion. So maybe the company wanted to have a direct feedback from the customers.

About last brand: Roberto Cavalli there is a wonderful post that shows a movie that was projected in occasion of the last menswear fashion show. The movie is well done and has a big artistic value. 

All the posts i mentioned are here, if you'd like to watch the videos:
- https://twitter.com/Gap/status/463753726780403712
- https://www.facebook.com/coach/posts/339706342733765
- https://www.facebook.com/RobertoCavalli/posts/10152106515338061