martedì 29 aprile 2014

A strong social media strategy

As I told you before, my research will focus on several brands that have a strong socialmedia strategy. In this post I want to show to you which brands I will analyze.
Social media-focused marketing firm Dachis Group has ranked the 15 brands that are doing the best job. Dachis tracked the real-time social activity—audience growth, engagement, advocacy, and "message propagation," the ability to get your news to spread around the web like wildfire—of 60 global apparel brands.
According to this chart ( http://fashionista.com/2013/07/exclusive-the-15-most-social-media-savvy-fashion-brands#2&awesm=~oCQitIiaNKilhp), I will observe:
  1. GAP 
  2. COACH
  3. ROBERTO CAVALLI
  4. RAPLH LAUREN
  5. OLD NAVY
  6. DIOR
  7. DOLCE & GABBANA
  8. GUCCI
  9. MICHAEL KORS
  10. VANS
  11. FOREVER 21
  12. H&M
  13. LOUIS VUITTON
  14. VICTORIA'S SECRET
  15. BURBERRY 
Specific details about their social media power are displayed in the link above. 

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2 commenti:

  1. Unknown30 aprile 2014 alle ore 14:37

    How interesting that the top 15 are all in different categories socially...and in the top 5 we have two brands owned by the same company...

    RispondiElimina
  2. Unknown8 maggio 2014 alle ore 05:14

    Hey Maral, you are right. I like the differences between the companies, and of course some of them are at the top top.

    RispondiElimina