A strong social media strategy

As I told you before, my research will focus on several brands that have a strong socialmedia strategy. In this post I want to show to you which brands I will analyze.
Social media-focused marketing firm Dachis Group has ranked the 15 brands that are doing the best job. Dachis tracked the real-time social activity—audience growth, engagement, advocacy, and "message propagation," the ability to get your news to spread around the web like wildfire—of 60 global apparel brands.
According to this chart ( http://fashionista.com/2013/07/exclusive-the-15-most-social-media-savvy-fashion-brands#2&awesm=~oCQitIiaNKilhp), I will observe:

1. GAP 
2. COACH
3. ROBERTO CAVALLI
4. RAPLH LAUREN
5. OLD NAVY
6. DIOR
7. DOLCE & GABBANA
8. GUCCI
9. MICHAEL KORS
10. VANS
11. FOREVER 21
12. H&M
13. LOUIS VUITTON
14. VICTORIA'S SECRET
15. BURBERRY 

Specific details about their social media power are displayed in the link above. 

My blog and I!

Hi everyone, I'm Donatella Scanzano, I'm 21 and this is my first official blog on Blogger!

I'm really passionate about digital technology, video editing and fashion and this is what I want my blog to be about.
My research is: The use of videos in fashion through different social media channels.
The title of the blog is related to my aim, which is to emphasize the video, rather than the models, on the catwalk. 
My focus will be of course on brands that have a strong social media strategy and that have partnerships with famous fashion bloggers around the world.

Fashion is innovation, is balance between the new and the tradition, and the most important fashion companies are developing new tools to create engagement with customers! A video? I think it's the most easy and cool way to do it.
I would love to discover new information about this phenomenon and share with all of you!
This project is made for the F.I.T. online course, but I'll really enjoy the challenge! So Let's start!!
Hope to have comments from all of you, Fit Collegues!
Boa sorte to all of you!